We acquire information on the activities of our clients, on the market, on competitors and on the communication strategies to put into place.

We help to regulate relationships with editors and dealers from an administrative viewpoint (negotiation management, orders, discounts, invoicing, payments etc), and offer assistance directly to clients or, alternatively, operate on their behalf.

We can coordinate and supervise the brainstorming and concept phases (copy, visual etc) on the part of the creative agency.

On the basis of preliminary analyses and the brief received, we establish objectives together with the client, identifying the target and tools to use.

On the basis of the approved media plan, we confirm the booking of advertising space. We also supervise the creative agency during the production of graphics and multimedia.

TV, Press, the web, … we prepare a media plan including spaces, positioning, timeline and budgets.

Through periodic reporting we gather information useful for the evaluation of the real impact of each communication channel on the general aims of the campaign in question.